Action

As a popular non-food discounter, Action welcomes more than 15 million customers every week in over 2,500 stores in 12 European countries. Our varied and select range inspires our customers every day. Action offers more than 6,000 products in 14 categories - from everyday essentials to products that make everyday life easier, bring joy and always at the lowest price. Every week, we introduce 150 new products to keep our range up to date in line with our customers' wishes. With almost 70,000 employees from 155 nations, we are constantly working to improve the quality and sustainability of our products. Our promise: small prices, great pleasure.