New Yorker

Fashion is more than just clothing.

It is an expression of personality, attitude, and the spirit of the times. It tells stories, makes statements, and shapes identity. That is exactly what NEW YORKER stands for. What began as a family business has grown into an internationally established fashion brand. With a keen sense of trends, urban lifestyle, and the language of the younger generation, NEW YORKER creates fashion that inspires and moves people. Behind the brand are dedicated teams who work passionately to bring style to life—authentically, dynamically, and in tune with the times.

Our collections—versatile, confident, individual

From laid-back streetwear to modern casual styles and urban statement looks—the collections reflect diversity and individuality. The range is complemented by expressive underwear and swimwear lines, as well as accessories that complete every outfit and highlight personal style. Our mission: fashion with impact. NEW YORKER stands for continuous development, a spirit of innovation, and a clear vision. The brand combines trend awareness with entrepreneurial dynamism—internationally oriented yet close to people. We believe in strong personalities, bold ideas, and a culture that sees change as an opportunity. Whether in direct contact with customers or behind the scenes – we create spaces for creativity, growth, and inspiration.

Let’s shape the future of fashion. Together.